LinkedIn has recently added an “event” feature, so I tried it out for our . You can invite up to 50 of your contacts, and they of course offer a chance to advertise to the general public. I was seriously considering it, but for some reason you can’t limit the geography to any city in Oklahoma – they had no listing whatsoever. Strange. They do have Dallas/Ft. Worth, Houston, Austin & San Antonio. Base price is $10 CPM ($25 minimum), with $3 additional for the geography targeting. Other targeting includes company size, job function, industry, seniority, gender and age. (Seniority will run you an extra $6)
Facebook, on the other hand, offered me no way to pay to promote, had no restrictions on # of invites, and even offered to let me upload email addresses of people I’m not already connected to. Plus, they have a place to add photos, videos, links, etc. It was a much nicer end-user experience, in my opinion. to experience the Facebook version.