The National Association of the Deaf just announced a position paper by the Association of National Advertisers’ Production Management Committee. In the 4-page document, the group recommends that all television commercials be closed captioned.
Here are some of the highlights:
• Approximately 36,000,000 Americans have some degree of hearing loss.
• “When commercials are not closed captioned, the audio information—including potentially your advertising message—does not reach its maximum potential. In addition, the advertiser may be unintentionally communicating to viewers who are deaf or hard of hearing that their business is not valued. ”
• Minimal cost
They go on to list some basic quality standards they recommend advertisers stipulate.
As you may know, we’re the only caption service provider within several states that has gone through the rigorous testing process that led to our Approved Vendor status with the USDOE (who does not endorse any particular vendor.) Also, we’re one of only 11 companies nationwide who are YouTube Ready certified, so we really are the experts.
Call Micah, Mark or Don to chat about your next project!